About Mabel (mah-belle)

Mabel Frías is an accomplished entrepreneur and former corporate executive with a winning track record of executing merchandising strategies at fashion, beauty and lifestyle brands like Macys, One Kings Lane, Violet Grey, Nordstrom and Savage x Fenty, lingerie by Rihanna. Mabel kickstarted her retail career as an executive trainee in the prestigious Macy’s Executive Training program in NYC.

As the Co-founder and lead business driver of LUNA MAGIC, Mabel managed a team to scale the beauty brand into national distribution at Walmart, Target and CVS retail stores in 18 months. LUNA MAGIC has been featured on ABC’s Shark Tank, Good Morning America, Allure, WWD, Popsugar, People En Español, Telemundo, Cosmopolitan & more.

Mabel holds degrees from:

  • New York University, BA - History

  • Parsons School of Design/Cooper-Hewitt, Smithsonian Institution, MA - History of Decorative Arts & Design

  • UCLA Anderson School of Business, MBA Riordan Graduate fellowship

  • Stanford Graduate School of Business, Executive Education - LBAN Business Scaling

  • Tuck Dartmouth School of Business, Executive Education - Supply Chain Disruptions

Mabel is a proud New Yorker, being raised in the community of Washington Heights in Manhattan by Dominican parents. She now lives in Los Angeles with her daughter Aalia (ah-lee-ah) and is a Young Professionals Board Member for the American Heart Association.


Education


Follow Mabel’s journey on IG.