Meet Mabel (mah-belle)
Mabel Frías is an accomplished entrepreneur and former corporate executive with 13+ years of experience executing omni-channel (direct-to-consumer and retail stores) merchandising strategies at fashion, beauty and lifestyle brands like One Kings Lane, VIOLET GREY, Nordstrom and Savage x Fenty, lingerie by Rihanna. Mabel kickstarted her retail career as a selectee of the coveted Macy*s Executive Training program in NYC.
As the CEO and co-founder of LUNA MAGIC, Mabel has scaled the beauty brand to enter 2,500+ Walmart and Target stores in 2 years, responsible for driving the vision of the brand and leading a team to excel across many disciplines including, but not limited to: product development, supply chain, retail operations, merchandising, marketing, e-commerce strategy, business development and more. LUNA MAGIC has been featured on ABC’s Shark Tank, Good Morning America, Allure, WWD, Popsugar, People En Espanol, Telemundo and more.
Mabel holds a BA in History from New York University and an MA in History of Decorative Arts & Design degree offered jointly by Parsons School of Design and Cooper Hewitt, Smithsonian Design Museum. Mabel is also a graduate of the UCLA Anderson MBA Riordan Fellowship program.
Mabel is a proud New Yorker, being raised in the community of Washington Heights in Manhattan by Dominican parents. She now lives in sunny Los Angeles with her daughter.
As Seen In
Catch me on Shark Tank!
See Mabel in action as she pitched her beauty business to a powerhouse panel of investors and TV personalities including Mark Cuban, Barbara Corcoran, Lori Greiner, Kevin O'Leary (Mr. Wonderful), and former Major League Baseball player Alex Rodriguez.