Los Angeles Advisory Collective

Los Angeles Advisory Collective empowers business owners to build culturally resonant, community-driven brands that strengthen the economic and creative fabric of Los Angeles. Inspired by LA Tourism’s values, we champion growth that reflects the city’s diversity, innovation, and storytelling spirit. As seasoned executives who have collectively overseen billion-dollar budgets, we not only advise but actively execute across experiences, food, apparel, and experience programs. With a robust Rolodex of Los Angeles business owners and operators, we connect our services and/or brands to high-impact partnerships, real opportunities, and meaningful community impact. We also support Spanish-speaking business owners.

Meet the Team

  • MABEL FRIAS

    FOUNDER & BRAND VISIONARY • PRODUCT & GROWTH STRATEGIST • CONSUMER EXPERT

    Mabel Frías is a brand architect and growth strategist with 15+ years leading retail, e-commerce, and consumer product innovation. As a second-time founder of Luna Magic and Love Magia Inc. Holdings, she blends creative vision with commercial rigor, driving multicultural brand resonance and national retail expansion.

    Mabel specializes in storytelling, product development, and strategic positioning, making her a trusted advisor for ambitious founders and C-Suite executives building culture-driven brands & programs with experience scaling products successfully nationwide into Walmart, Target and CVS stores nationwide. Mabel has been featured on ABC’s Shark Tank, Good Morning American & more.

    LinkedIn Profile

  • CHANTEL TERRELL

    GLOBAL SOURCING EXECUTIVE • PRODUCTION & MANUFACTURING • OPERATIONAL SCALING EXPERT

    Chantel is an accomplished executive leader with 19+ years managing large-scale global production, sourcing, and supply chain operations for high-growth, celebrity-driven brands — most notably as Vice President of Sourcing & Production for Savage X Fenty.

    Chantel’s deep expertise in production, cost structure, vendor partnerships, and global calendar management makes her the operational backbone of the advisory group — essential for any brand that needs real manufacturing discipline and scalable processes. In her spare time, Chantel is the co-owner of an indie apparel and accessories brand based in Los Angeles.

    LinkedIn Profile

  • VIOLET MORGAN, MBA

    GLOBAL PAYROLL STRATEGIST • SYSTEMS INTEGRATION LEADER • FINANCE & COMPLIANCE ARCHITECT

    Violet is a seasoned global payroll and systems integration executive with deep expertise in transforming complex, multi-country operations into streamlined, compliant infrastructures.

    With an MBA in Finance and experience across fashion, aerospace, and multinational organizations, she has led payroll in 20+ countries and implemented ADP Global View and Workday. She drives efficiency, ensures compliance, and strengthens accuracy and employee satisfaction, making her a critical partner for ambitious brands scaling globally today. On her spare time, is the owner of a food catering business and has vended at Los Angeles’ Taste of Soul (300K annual attendees), among other large-scale community events.

    LinkedIn Profile

Services Offered

  • Brand, Go-To-Market & Growth Strategy:

    • Brand architecture + identity development

    • Storytelling, messaging, and multicultural consumer positioning

    • Go-to-market (GTM) strategy for product launches

    • Retail strategy for mass, specialty, and DTC channels

    • Creative direction for product, packaging, and experiences

    • Founder narrative + pitch preparation for investors or partners

    • Market expansion strategies (local, national, global)

  • Product Creation, Sourcing & Manufacturing:

    • End-to-end product development frameworks

    • Global sourcing strategy and vendor vetting

    • Factory onboarding across multiple countries

    • Production calendar development + optimization

    • Cost negotiation, margin improvement, and unit economics

    • Quality assurance, compliance, and testing standards

    • Supply chain troubleshooting + efficiency improvements

  • Food, Apparel & Experience Activation:

    • Curated brand experiences + event concepts

    • Creative collaboration development with LA-based businesses

    • Brand partnerships across food, apparel, beauty, wellness, and entertainment

    • Multi-category product line strategy + diversification

    • Community-based brand activations inspired by LA culture

    • Integration of hospitality, culinary, and lifestyle touchpoints

  • LA Ecosystem & Business Network Integration:

    • Introductions across a robust Rolodex of Los Angeles founders, operators, and suppliers

    • Access to local food, apparel, manufacturing, and experience partners

    • LA-based vendor matchmaking (production, events, hospitality, creative services)

    • Local partnership development to strengthen economic and community impact